Sun Group and Global 2000 International introduce city-wide access to audio!
Da Nang, Vietnam, June 2023 – There is nothing quite like firework displays with flames, the smell of smoke and big explosions. After a three-year hiatus, the 2023 Danang International Fireworks Festival (DIFF 2023) in Vietnam is underway.Working with main sponsor Sun Group, international consultancy, Global 2000 International turned to Cinewav to provide high-quality synchronised audio via mobile phones for the first time at an international fireworks festival. This was first debuted at the official opening ceremony on 2 June where locals and tourists across Da Nang, Vietnam’s fifth most populated city, could listen to a clear, crisp soundtrack using their smartphone in perfect sync with the fireworks themselves.
Mrs. Pham Tu Cau, Vice President and CEO at Sun Group Central Vietnam, Executive Office of Central Region was instrumental in bringing Cinewav onboard to play a part in DIFF 2023. “It truly inspired me. I was struck at the sound quality which perfectly matched the visuals. This is also the first time in Vietnam that a renowned festival like DIFF applies this technology. I think this will be a new and exciting experience that visitors will surely enjoy. DIFF 2023 is a great way to showcase international talent to a local audience, to attract tourists to the area and promote the local economy and businesses. I believe that Cinewav is a game changer for large-scale events.”
For each scheduled firework event, visitors can download the Cinewav app to their smartphone from Apple, Google Play or Huawei AppGallery, get the audio ticket free of charge and press ‘Play’ - and remember to bring earphones/headphones.
“DIFF 2023 is back and it’s bigger than ever. We’re breaking all records in Fireworks design and innovation. With Cinewav, the whole city can enjoy the full experience of the fireworks which are carefully choreographed to musical scores. DIFF 2023 is combining the very best in knowledge and a rich history in beauty, danger, and invention without boundaries,’ said Nadia Shakira Wong, managing director of Global 2000 International.
This year, the festival theme is ‘Light Up a Borderless World’ with fireworks displays from the very best in the pyrotechnics world including a local Vietnamese team and seven international teams - Art Eventia (France), Howard & Sons Pyrotechnics (Australia), Joho Pyro Professional (Finland), Martarello Fireworks Company (Italy), Pyrotex Fireworx Company (United Kingdom), Surex Firma Rodzinna (Poland) and TW Hand Fireworks Co (Canada). Each team lights up the sky with fireworks and to set the mood, a bespoke melody and soundtrack are created to evoke strong emotions and rapture.
Howard & Sons Pyrotechnics from Australia bring 100 years of experience across four generations. Andrew Howard, Director described his involvement at DIFF 2023: “We have designed and programmed every single pyrotechnic effect to launch and burst in perfect time with the music soundtrack. The audiences being able to immerse themselves in the emotive music soundtrack and then be mesmerised by the magic of our fireworks effects dancing in perfect synchronisation with the music is what we always want to achieve in producing our displays. Together the fireworks and the music soundtrack create a powerful pyromusical production, a once in a lifetime event experience creating vivid memories they will remember for the rest of their lives.
“Cinewav ensures that a broader audience at our fireworks displays are able to tune into the music soundtrack and hear the powerful music scores and enjoy pyromusical production,” added Howard.
Using Cinewav offers significant benefits to event organisers. Andrew Howard, Director at Howard & Sons explained: “Traditionally event sites have a large-scale audio distribution system installed in main audience areas but not in all spectator vantage points. Our fireworks displays can be designed to be viewed by spectators spread over several kilometres of an event site or city not just the front row of seats. This technology gives the power of music to the people to ensure they can hear the music soundtrack.”
Christian Lee, co-founder of Cinewav said: “This is the first fireworks Festival that Cinewav has been involved with and we are proud to be a significant part of it.
Now in its 11th edition, Danang International Fireworks Festival runs from 2 June to 8 July 2023. Extending the Festival beyond displays, Da Nang city has multiple cultural programs including Danang Electronic Carnival, an online beauty photo contest, M-Pack Carnival and a street food programme.
Founded in 2018, Cinewav is dedicated to enriching the viewer experience by providing outstanding, cinematic quality audio. Leveraging smartphones to deliver synchronised audio allows intimate, personalised audio experiences at scale reaching up to hundreds and thousands at once. Research and development facilities are in Singapore.
Press Contact: Katinka Allender, Publicist, Email: email@example.com, +44 208 133 0246.